And It’s a match! OkCupid CTO redefines the dating game with Data science

More specifically, OKCupid has been building out a detailed roster of questions for users to fill out that touch on the moral, ethical, political and social issues that speak to each specific culture. Users need not answer every single question for their profiles, but the possible queries number in the hundreds. Users were just downloading the apps through word of mouth.

In Israel, a user would answer whether or not there should be public transportation on Shabbat, a weekly observed day of rest in Judaism, or whether women should be rabbis. To generate the messaging for these regions, OKCupid has been building out a local network of business partners and journalists on the ground to tease out cultural nuances.

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